What is ‘marketing’ if you sell a complex product or service? Maybe you’re a consultant, a coach, an agency owner? Do you sell knowledge and expertise? If that’s you, marketing is NOT your #product It’s not your #service It’s not your #website , your #brand , your #logo , your #funnel . It’s not even the tactics you apply! It’s understanding your target audience and their core needs, wants and beliefs. And then you build everything else around that. #b2b #sales #b2bmarketing #marketing #marketin