Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

A magical liquid blush from Rare Beauty to give you the blush of your hopes and dreams. It's easy to blend, pigmented, and ...

Promising review: "I bought this to try because I heard it was as good as (if not better than) Olaplex. I paid for Olaplex at ...

If you want your eyes to pop, you might be wondering if Vaseline helps your eyelashes grow. Unfortunately, Vaseline and other petroleum jelly products won’t make your eyelashes (or any other hair) ...

So if you want to stay on top of your skin from the comfort of your own home, we’ve rounded up the best serums to invest in. Never have I ever seen such immediate results from a new serum as I ...

But if you want great skin, you need a fourth product: face serum. Think of face serums as the problem solvers of your skincare routine. They contain a high percentage of active ingredients to ...

When it comes to achieving bright, glowing skin, a vitamin C serum is key. But not all vitamin C serums are created equal—and in fact, there’s a wide range of potencies available with ...

Eyelash growth serums have become a popular addition to many beauty routines, offering the promise of longer, thicker lashes. With the surge in demand, it is essential to understand what these ...

Lash lifts, nourishing serums, and natural treatments have become the new beauty staples, replacing volumising mascaras in our makeup bags. This trend is also a nod to authenticity. By stripping ...