In June 2020, the Government of Ethiopia launched the Digital Ethiopia 2025 Strategy, a national digital transformation strategy aiming to lay the foundation for a digital economy by the end of 2025.
This imbalance and the practice of gendered feeding inequality in many African communities are often rooted in cultural norms and perceptions of value.
Understanding consumer behavior is the cornerstone of any successful business strategy. In Nigeria, a country of over 200 million people with a median age of just 18, consumer spending is driven by a ...