Five-star class of 2025 power forward Caleb Wilson will make his college commitment Thursday. Will his choice be Kentucky?

They use machine learning algorithms to optimize ad campaigns and deliver personalized ads While the app marketing funnel may include similar stages to the traditional digital marketing funnel, it ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

Garry Paskwietz was a pioneer in bringing team-specific sports coverage to the internet. He founded WeAreSC in 1998 and was an Emmy winner for his work with Fox Sports West. Always generous with his ...

One year into Kerry Williams’ role as Sweaty Betty’s first CMO, the activewear brand is releasing its first global brand campaign after a period of resetting and brand evaluation.

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...