From straightforward simplicity to sleek and modern, the logos for the Super Bowl are incredibly recognizable.

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Heinz has unveiled a tasty new billboard campaign that boldly ditches its iconic logo. Featuring close-up shots of its most ...

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The logo underwent significant design innovations, adopting a streamlined bottle cap symbol, which became synonymous with the brand's identity. This emblem was an early step towards the minimalist and ...

While complexity and intricacy can undoubtedly add depth and interest to a logo, simplicity often proves most effective for communicating an organisation's core values. Cleverly crafted simplicity ...

Early airlines featured birds in logos due to historical connection to flight American Airlines evolved its logo design from an eagle to a more minimalist "Flight Symbol." AA's current logo ...

James has been writing about technology for years but has loved it since the early 90s. While his main areas of expertise are maker tools -- 3D printers, vinyl cutters, paper printers, and laser ...

Consumer goods giant Hindustan Unilever is in advanced talks to acquire 4-year-old direct-to-consumer startup Minimalist for up to $350 million, according to two people familiar with the matter.

Almost exactly a year before it bought 90.5% in Direct to Consumer (D2C) brand Minimalist, Hindustan Unilever Limited (HUL), India’s largest FMCG company, talked about the status of its own ...