Alcohol-free versions often approach the same price as their alcoholic counterparts: and that’s hard for consumers to swallow. What’s the way forward?

Wilde Toast – a drinks agency who counts global brands such as Red Bull, Diageo and Edrington among its clients – trawled data from Google, SEMrush and Exploding Topics, a tool which tracks trending ...

Red Bull Zero has launched in the US: a new drink using monk fruit extract, erythritol, sucralose. The drink has ‘its own ...

Australia’s Taylors is applying a forward-thinking approach in its packaging and latest launches to capture Asian market ...

Functional sparkling alcohol-free aperitif De Soi was co-founded by Katy Perry in 2022. What’s the secret to its expansion to ...

The proposals would see alcohol labeling come closer to that for non-alcoholic beverages: with serving sizes, calorie counts, ...

This week’s round-up of beverage NPD features plenty of festive themes, as well as new innovations for the year ahead.

From barrel-aged aperitifs to THC and CBD, we take a look at some of the latest launches in the low alcohol and alcohol-free ...

Speaking as Carlsberg announced the completion of the acquisition on Friday (17 January), Carlsberg Group CEO Jacob ...

Considering flavors and formats are two cornerstones of beverage innovation: while functionality is an increasingly important ...

US dietary guidelines are due to be updated this year: and the first two weeks of 2025 have seen the debate over alcohol ...

TÖST is an elevated drink made with a unique blend of white tea and botanicals. Having attracted investment from ...