Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee whether they’re rewards ...
All company-owned Starbucks locations will default to ceramic mugs for customers consuming beverages in stores, and will also ...
While Niccol didn’t name specific items, he has said the coffee chain’s menu has become “overly complex” resulting in long lines, reports CNN. Niccol said a smaller menu will help Starbucks “be more ...
Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...
The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...