Dr Aashish Chaudhry, Managing Director, Aakash Healthcare, New Delhi explains how synergy and segmentation, both the states ...

The classic approach to segmentation has been to choose a particular way of looking at the target audience prior to any research. In financial consumer research, for example, we effectively assume ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Lead follow-up isn’t just about making calls or sending emails—it’s about building trust, understanding what the lead truly ...

Admap regularly carries features on segmentation and a special feature in Admap in June 1998, contained articles on 5 different approaches to consumer segmentation. Papers on the subject also ...

The considerable autonomy agentic AI possess allows it to can make decisions, plan actions and learn from its experiences ...

The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...

Connected AI can help you "listen" to the voice and behavior of your customers, your competitors customers and your team.

Known for his deep expertise in analytics and process improvement, Manoj Gudala has consistently delivered high-value ...