Frequency is very important when considering an advertising schedule on radio. Listeners tune in and out, change stations, and are often engaged in some other activity while the radio is on ...

Radio Ink sat down with Cumulus Media/Westwood One Chief Insights Officer Pierre Bouvard to discuss the evolution of radio ...

The results of a 2024 MARU/Matchbox and Claritas study show radio advertising is a brand’s best friend, boosting both brand awareness and engagement. The study focused on a two-month AM/FM radio ...

Since these contributions help pay for programming costs, underwriting is to public radio what advertising is to commercial stations. The value and number of on-air messages is determined by their ...