Some 62% of small businesses surveyed cite word-of-mouth/customer referrals as a top 3 marketing strategy, by far the highest endorsement level of any tactic. Other strategies considered effective ...

Customers are paying less and less attention to traditional outbound marketing channels, in favor of more participative ...

This series breaks down some of the most effective marketing techniques for small businesses and shares standout examples of how companies can use them to strengthen their brand and build community.

Struggling to decide where to focus your marketing efforts? Learn how a cross-channel marketing strategy can help small ...

Whatever it is, know what’s working and then determine a great way to adapt those effective techniques to ... cheapskate when ...

Though small businesses play a pivotal role in the economic stability of the US, starting one is a daunting task. Phaon ...

Small businesses – specifically the individual- or family-owned businesses commonly referred to as “mom and pop shops” – are ...

In fact, he found niche-community marketing so valuable that it inspired ... to Soomro and Gatsos Young for advice on how other small-business owners could successfully market in smaller online ...

The Santa Clarita Valley Chamber of Commerce Small Business Council will present Mastering Strategies on a Shoestring Budget ...

TikTok has shutdown prior to the U.S. ban. Marketers are looking for new ways to connect with their ... [+] audience. TikTok has become a cornerstone of many organizations' marketing strategies ...

The company's mission is to help businesses harness the full potential of mobile technologies, maximizing reach and engagement while simplifying complex digital marketing strategies.