Gucci's 1970s logo featured intertwined "G" initials in gold, embodying timeless luxury with a serif font that spoke of sophistication and tradition. Modern Chic In 2024, Gucci refreshed its logo with ...

shake things up and completely replace an old logo with something new and fresh, even if the change is on the subtle side a’la Google’s 2015 logo transformation. That being the case ...

Do logo changes tend to correspond to periods of revenue growth for brands? To find out, C+R Research examined the important logo changes of 13 well-known brands: Starbucks, Apple, Google, Amazon, ...