Rising prices will spark a 25% decline in brand loyalty in 2025, according to Forrester analysts. This prediction comes just ...
Customer lifetime value (CLV or CLTV) is the most underappreciated B2C metric. "Underappreciated, you say? We measure customer lifetime value, and it's really important to us!" Sure it's a common ...
After hours on hold, I was told everything was sorted and I’d receive a follow-up email within 24 hours. Days passed and ...
Understanding and maximizing customer lifetime value (LTV) is a crucial component of driving profitable growth.