Who are the consumers of the product or service being sold? Is someone acting as your coach or adviser in the journey? Can you identify influencers or detractors? So, how does a business start with ...

Compare that early tech to a current, GPS-based service ... using accurate data to map where they are, where they're headed, and what hazards they need to avoid? Marketing technology makes it possible ...

The customer journey can become a maze, and we know how many dead ends they have. So why does this happen and what can you do ...

The post-purchase journey greatly matters. For starters, returning customers, as outlined above, have up to a 60% propensity ...

How well does your organization know how customers engage with your brand? Many of us think we know how it works, or more accurately, how we hope it works. But we’re rarely sure. The digital ...

In the US alone, retail media networks are expected to exceed a ... a data clean room that allows marketers to run private and secure queries to map shoppers across the customer journey. We’ve found ...