This is a lamb story for the ages. In 2024 Australian Lamb faced one perennial challenge. And two newer ones. As a smaller, less frequently purchased brand vs the fresh meat giants Beef and Chicken, ...

The tongue-in-cheek campaign plays on Meat & Livestock Australia’s 2025 lamb ad, which encourages Aussies to get out of the comments section, and into real life. Featuring 100% real Australian ...